The “cognition-emotion-behavior intention” framework has been widely used to understand user intentions, but it has largely been limited to the consideration of cognitive factors, such as attitudes and beliefs [94]. This study extends the traditional “cognition-emotion-behavior intention” framework by incorporating the concepts of cognitive dissonance and self-efficacy cognitive dissonance addiction in the study of discontinuous […]
Category Archives: Sober living
Because the $1 was not enough incentive for the task, the participants had to convince themselves that the tasks were actually fun in order to overcome their feelings of cognitive dissonance. One of Festinger’s experiments revealed how forced compliance could lead to cognitive dissonance. In the study, participants were asked to complete a boring task […]